checkout (desktop & mobile)
ui/ux design, styleguide
layout on figma, tokens & components
allsafe — 2021
AllSafe is an easy online vehicle security service that provides you with complete protection in just a few clicks. No bureaucracy required, it's as simple as that.
With no need to provide any personal information, customers can easily subscribe online for the car inspection service, all from the convenience of the app.
The brand wants to appear youthful and up-to-date, so they use lively colors and lowercase fonts. I made sure to stay true to the brand's personality and create a neat and straightforward interface for the product.
The brand was created by @luisafalcao.design :)
The checkout was not yet available when this project was published, but you can take a look at the final version in the prototypes at the end of this text.
It was a bit challenging to really get to know the product and its results as a freelancer, but we had some great conversations about UX heuristics. I tried to put my point across a few times, even though I thought it might be a lost cause.
I totally get the idea behind wanting to make sure users complete the subscription, but it might be a good idea to consider an A/B test to see if not having a “back button” really increases conversion. Meanwhile, I think the version in the prototypes makes more sense for the user, and I think it's a shame that the final version lacked the "back" button. This means that the User control and freedom heuristic wasn't respected.